Most new bloggers tend to focus a lot on finding low competition keywords on blogging, and they think that is the only key to blogging success. Sure, a low competition keyword is necessary to gain SEO momentum, but that doesn't guarantee much success.
SEO experts and seasoned bloggers continue to preach low competition keywords to beginners, and it has become a stereotype that finding low competition keywords is the only way out. However, it is like taking out the first piece of the puzzle and waiting for the puzzle to complete.
I don't argue about the importance of low competition keywords; They matter a lot in the SEO growth of your site. It is true that SEO experts and digital market professionals monitor keywords to gain traffic and generate leads. My point is that there are also other factors that are important to the success of the SEO campaign.
You are about to learn:
- Why a low competition keyword is not the only thing that matters
- What are other key factors that make a keyword important?
- Tools that can help you find those keywords
So, without further ado, let's delve into the cream of this article.
Here are four essentials to understand while focusing on keywords:
The right keywords matter:
The chosen keyword may be of no use if it is not the correct keyword. You may think, what is the correct keyword? There is no perfect answer to this question, but if you focus on one keyword and it works well enough then it would be the right keyword for you.
The reason why the "right keyword" is important is that low keyword competition won't make a difference if the keyword has a few dozen monthly searches without a sizable audience. Correct keywords are keywords that are relevant to your industry and deliver results despite a low number of monthly searches.
The SEMRush tool is truly a boon to me when it comes to finding low competition keywords.
The myth of low competition is affecting many new sellers because they believe that the uncompetitive keyword is the only criteria to follow. Thus, they ignore the total number of searches, conversion analytics, and lead the quality of those low competition keywords and waste their time targeting those keywords. Therefore, prefer the right keywords that are not only low in competition, but have a reasonable amount of quality searches every month.
ROI of Organic Traffic:
Have you seen any websites that have regular search engine traffic but don't have a solid monetization strategy? They still have not been able to create a product, service or offer that can help them recover their investment.
Organic traffic is not a source of free traffic. It seems pretty free because we don't spend direct money on organic traffic. The point is, organic traffic takes a lot of work to make a website capable of getting organic traffic. For example, there is a web hosting fee, maintenance fee, content fee, social media management fee, and online advertising management fee. Therefore, you pay the price when you are trying to get or already get organic traffic from search engines.
If the website owner doesn't come up with a monetization plan, then the owner isn't getting a return on investment from organic traffic. Try to educate yourself on keyword selection to improve your organic traffic ROI.
Staying in the niche:
Focusing on the low competition keyword often leads to targeting keywords that push you out of the niche. For example, if you find a keyword that has little competition and there are opportunities to master SERP, but it is not directly related to your niche. So you end up pointing and classifying that keyword
The point is, no matter how much traffic you can get based on that kind of ranking if it's not the right keyword to target, it won't turn your visitors into customers. The reason is the lack of relevance; The audience you are targeting through a different keyword targeting will not be interested in your niche content or an affiliate product. It is similar to offering dog food to cat owners through a blog related to cats.
The best blogging tip:
Your best chance at making money through keyword targeting is associated with staying in your niche and choosing keywords that fall into your blogging niche.
Profitable offer:
Sometimes you come across a big keyword that has everything you are looking for. For example, you have low competition, a good amount of monthly searches and relevance to your niche, but the keyword does not have any profitable offer linked to it. That is, it is difficult to sell or offer something profitable through that keyword.
The ultimate goal is not to target the audience and get traffic, but to turn visitors into potential customers or paying customers. If you're offering a product that gives you a penny or two per download or purchase, then there won't be much of a difference. Similarly, if an alternative offer, be it a download or a purchase, could give you $ 5 to $ 10 per transaction, then it's much better than the first one.
Then you should analyze the offer too. If you can't discover the profitable bid with the selected keywords, you may want to search more on the keywords and find alternatives that have great deals associated with them.
Using SEMRush to find low competition keywords:
SEMRush can be a boon to finding low competition keywords for your website, if used correctly.
SEMRush has a magic keyword tool where you enter a term from your initial list of search terms and click Search. Now the question is where to find those keywords that you are initially ranking for. The answer is simply found in Google's Webmaster Tool.
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SEMRush |
What is the takeaway ?
The bottom line is that keywords are important, so I am writing a different article on this topic. You often find experts writing about keyword research, but no one talks about "right keywords," so I thought you should take this responsibility and tell people about it.
This may not be the most engaging blog post I'd see on my blog, but it's extremely important from an SEO perspective to understand that every low competition isn't made for targeting.
Do you agree with my thesis on correct keywords versus low competition keywords?
Let me know in the comments area.
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